Performance & Ads

Performance marketing that pays for itself

We plan, run and optimise paid campaigns across Meta, Google and marketplaces with one goal: more enquiries and sales for every rupee you spend.

What’s included
  • Full-funnel media plan across Meta, Google and more
  • Conversion tracking with GA4, GTM and Meta Pixel / CAPI
  • Ad creatives and copy built for testing
  • Weekly optimisation of bids, audiences and budgets
  • Monthly report on leads, CPL, ROAS and next steps
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Overview

What performance marketing really means

Performance marketing is paid advertising measured by business results, not likes or impressions. Every campaign is tied to an action that matters to you: a lead form, a WhatsApp chat, a phone call, a booking or a purchase. If a campaign does not move those numbers, we change it or switch it off.

Most brands we meet are already running ads. The problem is rarely the platform. It is usually weak tracking, one tired creative running for months, budgets split across too many campaigns, and no clear view of which channel actually brings customers. We fix the foundation first, then scale what works.

Our approach is full-funnel. Meta Ads (Facebook and Instagram) create demand and retarget warm audiences. Google Search and Performance Max capture people who are already looking. Marketplace and ChatGPT ads add reach where your buyers spend time. One plan connects them, so you are not paying twice for the same customer.

Who it’s for
D2C and ecommerce brandsClinics and healthcareHotels and resortsReal estate developersEducation and coachingLocal service businessesB2B and SaaS
What you get

What we manage for you

Meta Ads (Facebook & Instagram)

Lead generation, click-to-WhatsApp, traffic and sales campaigns with audience testing, lookalikes and retargeting.

Google Ads

Search, Performance Max, Shopping, YouTube and Demand Gen campaigns aimed at high-intent buyers.

Tracking & attribution

GA4, Google Tag Manager, Meta Pixel and Conversions API set up so every lead and sale is counted correctly.

Creative testing

Static, carousel and video ads produced in batches so we can learn quickly which hooks and offers convert.

Landing page optimisation

Recommendations or new landing pages that match the ad promise and make it easy to enquire or buy.

Budget & scaling plan

Clear rules for when to raise spend, when to pause, and how to split budget between prospecting and retargeting.

Results

What you can expect

We never promise fixed numbers in advance. These are the outcomes our work is designed to deliver, and we report on them every month.

1
Lower cost per lead over time

As tracking improves and weak campaigns are cut, more of your budget goes to what converts.

2
Clear view of what is working

You will know which channel, campaign and creative brings real enquiries, not just clicks.

3
A repeatable way to scale

Once a campaign proves itself, we grow it step by step without wrecking performance.

How we work

Our Performance Marketing process

Audit & tracking

We review your current accounts, fix tracking gaps and agree on the numbers that define success.

Plan & creatives

Channel mix, audiences, offers and the first set of creatives for testing.

Launch & optimise

Daily checks in the first weeks, then weekly optimisation of bids, audiences and ads.

Report & scale

Monthly review of leads, cost and revenue, and a plan for the next 30 days.

Why Thrive

Why brands choose Thrive Future Works

Senior-led strategy

Your account is planned by people with 10+ years in SEO and performance marketing, not handed to a junior.

One team, every channel

Search, ads, social, content and video work together under one plan instead of five vendors.

Clear monthly reporting

Every month you see what was delivered, what moved, and what we are doing next.

You own everything

Ad accounts, pages, content and data stay in your name. No lock-ins, no hidden markups.

FAQs

Questions we often hear

Still have a question? Message us on WhatsApp and we will answer within one working day.

Ask a question
What budget do I need for performance marketing?

It depends on your industry and goals. For most small and mid-sized businesses in India, we suggest starting with at least ₹20,000–₹30,000 per month in ad spend across platforms so there is enough data to learn from. Our management fee is separate from ad spend.

Which is better for me, Meta Ads or Google Ads?

Google Ads works best when people already search for what you sell. Meta Ads works best when you need to create demand or reach people by interest and location. Most businesses do best with both, with budget weighted toward whichever brings cheaper, better-quality leads.

How soon will I see results?

Campaigns start generating clicks and leads within days. The first 3–6 weeks are a learning phase where we test audiences and creatives. Most accounts become steadily more efficient after the first two months.

Do you add a markup on ad spend?

No. Ad spend is paid directly to Meta, Google or the marketplace from your own account. Our fee is only for strategy, management and creative work.

Will I own the ad accounts?

Yes. We set up or work inside accounts owned by your business. If we ever stop working together, the accounts, pixels and data stay with you.

Let’s talk about your Performance Marketing.

Book a free audit and we will show you the quickest wins for your business.