Performance & Ads

Reach buyers inside ChatGPT conversations

ChatGPT Ads are now available to advertisers in India. We help you plan, launch and measure campaigns on this new channel, and make sure your brand also shows up in AI answers organically.

What’s included
  • Readiness check for your brand and offer
  • Campaign setup, targeting and budgets
  • Ad copy written for conversational context
  • Landing pages and tracking for AI traffic
  • Monthly reporting alongside your other channels
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Overview

Why ChatGPT is a new ad channel to watch

People now ask ChatGPT the questions they used to type into Google: which laptop to buy, how to plan a trip, which clinic to visit, what software to use. In 2026 OpenAI began showing ads on select ChatGPT plans in India, which means brands can now appear inside these conversations as a clearly labelled sponsored placement.

Because the channel is new, there is less competition and more room to learn early, but also fewer established playbooks. Ads appear in a conversational setting, so copy that works on Google or Instagram often feels out of place here. The message needs to be helpful, specific and closely matched to the question being asked.

We treat ChatGPT Ads as a test-and-learn channel within your wider performance plan. We start with a controlled budget, measure the quality of the traffic against your other channels, and only scale when the numbers justify it. We also work on Generative Engine Optimisation (GEO) so your brand is mentioned in AI answers without paying for every impression.

Who it’s for
Ecommerce and D2C brandsTravel and hospitalityEducation and coursesSaaS and techHealthcareFinancial servicesEarly adopters who want a head start
What you get

How we help

Channel readiness

We check whether your category, offer and budget are a good fit for ChatGPT Ads before you spend.

Campaign setup

Account setup, targeting choices and budgets based on what the platform currently supports.

Conversational ad copy

Messaging written to fit naturally into a question-and-answer context.

Landing pages

Pages that continue the conversation and convert AI-referred visitors.

Measurement

UTM structure and GA4 setup so ChatGPT traffic can be compared fairly with Google and Meta.

GEO alongside ads

Content and entity work that helps AI assistants understand and recommend your brand.

Results

What you can expect

We never promise fixed numbers in advance. These are the outcomes our work is designed to deliver, and we report on them every month.

1
An early position on a new channel

Learn what works before your competitors arrive and costs rise.

2
Honest comparison with other channels

Clean tracking shows whether ChatGPT traffic converts better or worse than Google and Meta.

3
Stronger presence in AI answers

GEO work helps your brand appear in ChatGPT, Gemini and Perplexity responses organically.

How we work

Our ChatGPT Ads process

Fit check

Review your category, offer, budget and current ad performance.

Setup & copy

Account, targeting, ad copy and landing pages built for conversational traffic.

Controlled test

A defined test budget and clear success metrics agreed upfront.

Decide & scale

Compare results with your other channels and scale only if it earns its place.

Why Thrive

Why brands choose Thrive Future Works

Senior-led strategy

Your account is planned by people with 10+ years in SEO and performance marketing, not handed to a junior.

One team, every channel

Search, ads, social, content and video work together under one plan instead of five vendors.

Clear monthly reporting

Every month you see what was delivered, what moved, and what we are doing next.

You own everything

Ad accounts, pages, content and data stay in your name. No lock-ins, no hidden markups.

FAQs

Questions we often hear

Still have a question? Message us on WhatsApp and we will answer within one working day.

Ask a question
Are ChatGPT Ads available in India?

Yes. OpenAI started showing ads on select ChatGPT plans in India in 2026. Ad formats, targeting options and availability are still evolving, so we keep your campaigns updated as the platform changes.

Will ads appear inside ChatGPT’s answers?

Ads are shown as clearly labelled sponsored placements. They are separate from ChatGPT’s own answer, which is why GEO (organic visibility in AI answers) and ads work best together.

How much budget do I need to test ChatGPT Ads?

We recommend a defined test budget that is small enough to be safe and large enough to give meaningful data. We will suggest a number based on your category and your current cost per lead on other channels.

Is this better than Google Ads?

Not necessarily. It is a different moment in the buyer journey. For most brands it is an addition to Google and Meta, not a replacement. The data from a controlled test tells us how much budget it deserves.

What is GEO and do I need it?

Generative Engine Optimisation is the work of making your brand easy for AI assistants to understand, trust and mention. If buyers in your category ask AI tools for recommendations, GEO is worth doing whether or not you run ads.

Let’s talk about your ChatGPT Ads.

Book a free audit and we will show you the quickest wins for your business.