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Local SEOGoogle AdsGMB OptimisationLead GenerationContent Marketing
📍 Healthcare / Clinic · Dehradun, Uttarakhand

NeuroHopes
20 to 90+ Daily Appointments in 5 Months

NeuroHopes is a multi-specialty clinic in Dehradun struggling to fill appointment slots despite excellent medical staff. Their online presence was non-existent — they had 12 Google reviews, no Google Ads, and ranked on page 4 for key terms. We built a complete local digital presence that transformed their appointment volume within 5 months.

Duration
5 Months (Jan 2025 – May 2025)
Industry
Healthcare / Clinic
Location
Dehradun, Uttarakhand
Key Results at a Glance
+450%
Appointment Volume
#1
Google Maps Pack
4.9★
Google Rating
₹14
Cost Per Appointment

The Challenge

⚠️ Problem Statement
⚠️

Near-Zero Online Visibility

The clinic ranked on page 4 for 'clinic in Dehradun' despite being well-located. Patients couldn't find them online.

⚠️

Low Review Count

Only 12 Google reviews with a 3.9★ rating, while competitors had 150+ reviews with 4.7★+. Reviews heavily influence healthcare decisions.

⚠️

No Appointment-Booking Funnel

No online appointment system. Patients had to call, often getting a busy tone or no answer — losing appointments to competitors.

⚠️

Specialist Doctors Under-Promoted

The clinic had 4 specialist doctors whose expertise wasn't communicated anywhere digitally.

Our Strategy

✓ Our Approach

Google My Business Full Overhaul

Added all specialties, doctor profiles, 80+ photos, complete service descriptions. Set up appointment booking link via Google.

Aggressive Review Campaign

Installed WhatsApp-based review request system. Patients received a review request 24 hours post-appointment. Went from 12 to 180+ reviews in 4 months.

Hyper-Local SEO

Targeted 'dentist in Rajpur Road', 'orthopaedic doctor Dehradun', 'best gynaecologist Dehradun'. Created specialist-specific landing pages.

Google Search Ads

Campaigns for each specialty: 'best dentist Dehradun', 'orthopaedic clinic near me', 'skin doctor Dehradun'. Appointment-booking landing pages.

Doctor Authority Content

Blog posts by each specialist: 'Signs You Need to See an Orthopaedic Doctor' — building SEO and doctor authority simultaneously.

Month-by-Month Timeline

Month 1
Foundation & GMB
Complete GMB overhaul live. Review campaign launched. 8 specialist landing pages published. Google Ads campaigns launched.
Month 2
First Rankings
Ranked in Maps top 3 for 4 search terms. Reviews reach 60+. Appointments begin rising — 35/day vs previous 20/day.
Month 3
Scaling Results
#1 in Maps for 'clinic Dehradun', 'dentist Dehradun'. 4.8★ rating with 115 reviews. 55 daily appointments.
Month 4
Google Ads Optimised
CPA reduced from ₹28 to ₹14 per appointment. Added display remarketing. Specialist pages ranking on page 1.
Month 5
Peak Performance
90+ daily appointments. Clinic at near-full capacity. Hired 2 additional admin staff to handle volume. ₹14 CPA sustained.

The Results

Daily Appointments20 → 90+
4.5X increase in appointment volume
Google Maps RankingPage 4 → #1
Top 3 for 12 local keywords
Google Review Count12 → 228
Rating improved: 3.9★ → 4.9★
Organic Traffic480%
Monthly website visits: 340 → 1,972
Cost Per Appointment₹28 → ₹14
50% reduction in Google Ads CPA
Phone Calls from GMB215%
Monthly GMB calls: 45 → 142
"We went from worrying about filling appointment slots to having a waiting list. The Google Maps ranking change alone transformed our business. Every morning I check our GMB profile and we have new appointments booked overnight. Thrive Future Works genuinely understands how patients search for healthcare."
— Dr. Ritik
Director & Chief Physician, NeuroHopes Dehradun

Services Used

Local SEOGoogle AdsGMB OptimisationLead GenerationContent Marketing
Campaign Metrics
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