Hotel Doon Pride was a beautiful property with a weak digital presence. They relied almost entirely on OTA platforms (MakeMyTrip, Booking.com) for bookings — paying 18–22% commission on every reservation. We rebuilt their entire digital presence, drove direct bookings, and took them from 60% to 100% occupancy within 8 months.
85% of bookings came through OTA platforms at 18–22% commission, crushing profit margins on every booking.
No SEO, no social media strategy, basic Google My Business profile with only 12 reviews. Invisible to direct searchers.
No content marketing, no brand story. Visitors couldn't differentiate them from dozens of competing properties.
Business was highly seasonal with off-season months barely covering operational costs.
Targeted high-intent keywords like 'hotel in Mussoorie with mountain view' and 'best resort near Mussoorie'. 8 landing pages created for specific search intents.
100+ professional photos uploaded, all categories optimised, Q&A section populated, automated review request system installed.
Monthly content calendar for Instagram and Facebook. Weekly Reels showing the property, experience, and Mussoorie's beauty. Grew from 400 to 8,200 followers.
Search ads targeting 'book resort Mussoorie direct', 'Mussoorie hotel deals'. Negative OTA keywords to avoid overlap. Direct booking page CRO.
Published 12 blog posts targeting 'things to do in Mussoorie', 'Mussoorie travel guide', etc. — driving organic traffic that converts to bookings.
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