SSUNSU is a premium D2C fashion brand selling premium skincare products. They were stuck at ₹3L/month revenue despite having a strong product. Their Meta Ads were bleeding budget (1.8X ROAS), email list was unused, and their website converted at only 0.8%. We rebuilt their entire ecommerce marketing system and took them to ₹24L/month in 6 months.
₹60,000/month in Meta Ads spend generating only ₹1,08,000 revenue — a 1.8X ROAS. Broad audiences, no creative strategy, no retargeting.
2,800 email subscribers that had never received a single campaign. A dormant revenue channel collecting dust.
0.8% conversion rate on the website. Beautiful products, but poor product page layout, no trust signals, slow load time.
No post-purchase flows, no loyalty program, and no repeat purchase strategy. Every customer was a one-time buyer.
Restructured campaigns: separate prospecting vs retargeting, built LAL audiences from purchasers, created 6 ad creatives A/B tested per week. DPA (Dynamic Product Ads) for catalogue retargeting.
Set up merchant centre, product feed optimisation, Google Shopping campaigns, and Performance Max. Captured high-intent 'buy' searches.
Klaviyo setup with 5 core flows: welcome series, abandoned cart (3-email), post-purchase, win-back, and birthday. Email went from 0% to 31% of revenue.
Product page redesign: better photography, size guide, fabric detail, reviews section, urgency elements. Load time reduced from 4.2s to 1.1s. Conversion rate: 0.8% → 2.9%.
Sourced 12 micro-influencers (50K–200K). Built UGC library of 40+ authentic product videos used in ads. Social proof transformed ad performance.
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