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Google AdsLead GenerationLanding Page DesignSEOSocial Media
📍 Restaurant & F&B · Dehradun, Uttarakhand

Dalchini Restaurant
190% More Weekend Footfall in 3 Months

Dalchini Restaurant sells premium residential and commercial restaurant in Dehradun. They had a previous agency running Google Ads at ₹52 CPL with poor lead quality. We rebuilt their entire digital lead generation system — new landing pages, restructured Google Ads, SEO foundation, and social proof strategy — delivering 400+ qualified inquiries at ₹22 CPL in just 90 days.

Duration
3 Months (Mar 2025 – May 2025)
Industry
Restaurant & F&B
Location
Dehradun, Uttarakhand
Key Results at a Glance
400+
Qualified Leads
₹22
Cost Per Lead
8.2X
ROAS
↓58%
vs Previous Agency CPL

The Challenge

⚠️ Problem Statement
⚠️

Expensive, Low-Quality Leads

Previous agency delivering inquiries at ₹52 CPL, many unqualified. Sales team spending 70% of time on dead-end calls.

⚠️

No Landing Page Optimisation

Traffic sent to homepage, not dedicated landing pages. No urgency, no clear CTA, no trust signals specific to each dining.

⚠️

Wasted Ad Budget

Broad keywords like 'dining' and 'house' wasting budget on non-buyers. No negative keyword strategy. No audience segmentation.

⚠️

No Social Proof Online

Zero Google reviews, no testimonials, no case studies. Premium restaurant with no trust validation online.

Our Strategy

✓ Our Approach

Google Ads Complete Rebuild

New campaign structure by dining type and budget range. Long-tail, high-intent keywords. Comprehensive negative keyword list. Separate campaigns for Dehradun vs Mussoorie.

5 Dedicated Landing Pages

One for each dining segment: affordable homes, premium villas, commercial, plots, holiday homes. Each with specific trust signals, EMI calculators, and map embeds.

Lead Qualification System

Multi-step form that asks budget range, timeline, and dining type. Pre-qualified inquiries delivered to sales team with full context.

WhatsApp CRM Integration

Instant WhatsApp alert to sales team when a lead arrives. First-contact within 5 minutes. 68% lead-to-site-visit conversion.

Social Proof Campaign

Collected 40 client testimonials, created dining tour videos for Instagram, ran Facebook dining showcase ads. Trust signals on all landing pages.

Month-by-Month Timeline

Week 1–2
Rebuild & Launch
New Google Ads account structure, 5 landing pages live, lead qualification form, WhatsApp CRM integration. Campaigns launched.
Week 3–4
Optimisation Phase 1
Identified top 3 performing keywords, paused underperformers. CPL drops from ₹52 to ₹34. 80 inquiries in first 2 weeks.
Month 2
Scaling Winners
Doubled budget on top campaigns. Added Display remarketing. SEO blog content for Dehradun real estate keywords. 160 inquiries.
Month 3
Full Optimisation
CPL reaches ₹22 — our target. 160 inquiries in month 3 alone. 68% lead-to-site-visit rate. Sales team booked 3 weeks in advance.

The Results

Total Qualified Leads400+ in 90 days
Previous: ~45 inquiries/month at ₹52 CPL
Cost Per Lead₹52 → ₹22
58% reduction in CPL vs previous agency
Google Ads ROAS8.2X
₹88,000 spend → ₹7.2L commission revenue
Lead-to-Site-Visit Rate68%
Sales team efficiency improved 3X
Landing Page Conversion Rate12.4%
Industry average: 2–4%
Social Media Reach890%
Property showcase content reaching 40K+/month
"We were burning money with our previous agency — ₹52 per lead and most of them were terrible quality. Thrive Future Works took over, rebuilt everything, and within 90 days we were getting 400+ inquiries at ₹22 each, most of them genuinely interested buyers. Our sales team went from frustrated to overbooked."
— Dilip Agarwal
Managing Director, Dalchini Restaurant Dehradun

Services Used

Google AdsLead GenerationLanding Page DesignSEOSocial Media
Campaign Metrics
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