Dalchini Restaurant sells premium residential and commercial restaurant in Dehradun. They had a previous agency running Google Ads at ₹52 CPL with poor lead quality. We rebuilt their entire digital lead generation system — new landing pages, restructured Google Ads, SEO foundation, and social proof strategy — delivering 400+ qualified inquiries at ₹22 CPL in just 90 days.
Previous agency delivering inquiries at ₹52 CPL, many unqualified. Sales team spending 70% of time on dead-end calls.
Traffic sent to homepage, not dedicated landing pages. No urgency, no clear CTA, no trust signals specific to each dining.
Broad keywords like 'dining' and 'house' wasting budget on non-buyers. No negative keyword strategy. No audience segmentation.
Zero Google reviews, no testimonials, no case studies. Premium restaurant with no trust validation online.
New campaign structure by dining type and budget range. Long-tail, high-intent keywords. Comprehensive negative keyword list. Separate campaigns for Dehradun vs Mussoorie.
One for each dining segment: affordable homes, premium villas, commercial, plots, holiday homes. Each with specific trust signals, EMI calculators, and map embeds.
Multi-step form that asks budget range, timeline, and dining type. Pre-qualified inquiries delivered to sales team with full context.
Instant WhatsApp alert to sales team when a lead arrives. First-contact within 5 minutes. 68% lead-to-site-visit conversion.
Collected 40 client testimonials, created dining tour videos for Instagram, ran Facebook dining showcase ads. Trust signals on all landing pages.
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